The Anti-Counterfeit Authority has called on the media to play a more deliberate role in the fight against counterfeiting, noting that fake goods, piracy, and intellectual property violations thrive where deception is allowed to take root.
Speaking during the Annual Pan-African Media Summit held at Safari Park Hotel & Casino in Nairobi, ACA Executive Director Dr. Robi M. King’a, PhD, said counterfeiting should not only be viewed as a market or enforcement issue, but also as an information problem that directly affects public trust.
“A fake product enters the market through a false claim. It survives through deception. It grows when trust is abused. That is why the media sits at the centre of trust,” Dr. King’a said.



