The Anti-Counterfeit Authority (ACA), in partnership with Michigan State University (MSU) and the United States International University–Africa (USIU–A), convened a three-day workshop at EKA Hotel, Nairobi to review progress in a joint research project aimed at changing public attitudes and behaviour toward buying counterfeit goods in Kenya.
The project, titled “Changing Public Attitudes and Behaviour of Buying Counterfeits through Evidence-Based Education and Awareness Raising Campaigns in Kenya,” is currently at 95 percent completion. It focuses on understanding the motivations behind consumer purchases of counterfeit goods and using those insights to design effective, evidence-based public education campaigns.