World Anti-Counterfeit Day 2025 Announcement

The Anti-Counterfeit Authority (ACA) invites all stakeholders to participate in the 2025 World Anti-Counterfeit Day, a global observance dedicated to combating the rising threat of counterfeit goods and illicit trade. This year’s theme emphasizes the critical role of enforcement, policy innovation, and consumer awareness in safeguarding public health, economic integrity, and industrial growth.

Background

Counterfeiting remains a major challenge, with an estimated KES 153 billion lost annually in Kenya due to counterfeit trade. Our Survey on Counterfeiting found that one in five products on the market is counterfeit, affecting key sectors such as pharmaceuticals, electronics, building materials, and agrochemicals. These illicit goods pose serious health and safety risks while stifling genuine innovation and investment.

World Anti-Counterfeit Day is a platform to strengthen collaboration among policymakers, enforcement agencies, businesses, and consumers to foster a marketplace founded on trust and authenticity.

Key Activities

The event will feature:

• Launch of research reports on counterfeiting trends in Kenya
• High-level policy dialogues bringing together government officials, industry leaders, and academics
• Public awareness campaigns under ACA@15, marking fifteen years of anti-counterfeiting progress
• Media engagements, including expert interviews and stakeholder recognition.

Partners & Collaborators

ACA will work alongside government agencies, private sector players, academic institutions, and global partners to advance effective anti-counterfeiting mechanisms. Collaboration across enforcement and policy frameworks will be key in enhancing consumer protection, encouraging compliance, and driving technological innovation to detect and prevent counterfeit trade.

Become a Sponsor

Organizations interested in sponsoring World Anti-Counterfeit Day 2025 can reach out via:
📧 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
📞 Phone: +254 717 430 640
🌐 Website: www.aca.go.ke

Call to Action

We invite all stakeholders to support this initiative and join efforts to combat counterfeit trade. Let us unite to protect consumers, secure businesses, and foster innovation.

Together, we can create a safer and more secure marketplace for all!