The Anti-Counterfeit Authority (ACA) has partnered with the Public Relations Society of Kenya (PRSK) at the ongoing 2024 PRSK Annual Summit, hosted at Tom Mboya University in Homa Bay County. This year’s Summit, themed “Elevating PR Counsel in a Disrupted World,” has attracted public relations professionals nationwide to share strategies for navigating the rapidly changing communication landscape.

ACA’s Executive Director, Dr. Robi Mbugua Njoroge, a former PRSK Vice President, headlined a panel discussion on “Organizational Positioning: Building Value, Increasing Visibility, and Driving Viability.” Dr. Njoroge emphasized the importance of trust, transparency, and ethical leadership in driving sustainable organizational growth.

The CEO reiterated that leadership is about creating an environment where your team feels valued and empowered to contribute to a shared vision. "Lead your organization with acronym LEADER. Listen to understand your audience; Ethics you have to live by a certain principle; Disruptor understand your team to be able to lead it; Storyteller-in-Chief as vision bearer, be able to package your organization" He said.

Dr. Njoroge also reaffirmed ACA’s commitment to professional capacity-building in intellectual property (IP) protection as a vital enabler of innovation and fair competition. Public communication, he noted, is central to raising awareness of IP rights and advancing ACA’s mission to combat counterfeiting.

The annual Summit serves as a collaborative platform for PR professionals from public, private, and academic sectors to exchange ideas, learn, and explore innovative communication approaches. ACA’s participation underscores its dedication to leveraging partnerships in public relations to enhance its visibility and reinforce its anti-counterfeit efforts.