3rd August 2023. Nakuru, Kenya.

The County Government of Nakuru, in collaboration with the Anti-Counterfeit Authority (ACA), successfully organized an open-air consultative forum at Nyayo Gardens in Nakuru city, aimed at fostering a stronger partnership with the business community.

The consultative meeting, held against the backdrop of a surge in counterfeit trade in the region, sought to promote effective collaboration between government agencies and traders in combatting counterfeit and illicit trade.

Addressing the attendees, Ms. Peris Mbuthia, Chairperson of the Kenya Association of Manufacturers (KAM) South Rift Chapter, highlighted the detrimental impact of counterfeiting on the country's manufacturing sector. She emphasized that the influx of cheap counterfeit imports had led to the closure of many legitimate businesses, resulting in job losses and adversely affecting the quality of livelihoods. Stressing the significance of manufacturers' investments in the national GDP and overall economy, Ms. Mbuthia called for a united effort among stakeholders to combat the proliferation of counterfeit products in the market, as they pose a significant threat to genuine goods of superior quality.

Mr. Stephen Kuria, the Executive Committee Trade Member of Nakuru County, expressed the county government's commitment to supporting the local business community. He emphasized that sustainable business growth was dependent on an environment underpinned by the rule of law. Describing the forum as a crucial public participation platform, he urged business owners to actively engage with both county and national governments to address any challenges hindering their businesses' progress.

The Chief Guest, Dr. Robi Njoroge Mbugua, the Executive Director of ACA, emphasized the need for robust collaboration in promoting and safeguarding intellectual property rights. Dr. Mbugua underscored the pivotal role played by intellectual property protections in driving economic development, stating, "We cannot advance as a country if we fail to protect our innovators and manufacturers from the adverse consequences resulting from counterfeit and illicit trade."

Elaborating on the negative impact of counterfeit goods on genuine product sales, Dr. Mbugua highlighted the far-reaching implications affecting consumers, distributors, and manufacturers alike. He reaffirmed the government's commitment to forging alliances with all stakeholders to safeguard consumer safety and protect manufacturers from the financial, commercial, and reputational damages incurred due to counterfeit trade.

Distinguished representatives from various organizations attended the forum, including Nakuru Region Kenya Association of Manufacturers (KAM), Kenya National Chamber of Commerce and Industry, Nakuru Business Associations' Representatives such as the Shoes Traders Association, Mali Mali Association, Bar Owners Association, Wholesalers & Manufacturers of Alcoholic Drinks, and the Nakuru Alcoholic Drinks Control Enforcement Coordination Committee.

During the engaging sessions, the forum participants formulated a comprehensive set of measures based on the principles of collaboration among all stakeholders. These measures encompassed enhanced information sharing and reporting mechanisms to combat suspected counterfeit trade, as well as the necessity to review and uphold operational standards to effectively curb the rampant circulation of counterfeit and illicit goods in the county.

The collaborative spirit exhibited during the consultative forum set a promising precedent for future engagements, providing a beacon of hope in the ongoing battle against counterfeit trade in Nakuru County. As stakeholders continue to unite and strengthen their efforts, the region can look forward to a safer marketplace that upholds the rights of consumers and the prosperity of genuine businesses.